Fiction & Humor
Coffee Time (365tomorrows)
Features & Essays
What's the Point of Album Intro Songs? (KQED Pop)
I Don't Want Taqueria Cancun to Win Best Burrito (The Bold Italic)
Newswires & Reviews
The Casual Vacancy can't pull all of its pieces together (The A.V. Club)
Thelma was a popped culture magazine, if you will. I launched the custom site on Wordpress with two friends in 2013 and served as Editor-in-Chief for 2.5 years. During that time I recruited 15 writers, ran a rolling editorial calendar of daily content, and grew the site's audience and social following by 15x and 10x, respectively. Check out my author page for articles like Jon Snow's Snapchat Story, Peyton Manning Is My Father, and other cultural musings. All copy and the site's experience are products of my writing and strategy.
Casual Things was exactly what it sounds like. Back in 2011 I launched a Tumblr that documented the more relaxed aspects of life. Like a bunch of people hanging out on a couch on a Saturday. Or someone leaning against the wall chilling with a mug of hot tea. You know, keeping it casual.