VICTOR BEIGELMAN
Local on Facebook News
In June 2020, Facebook deprecated its local-focused news and community product, Today In. I led content design for an effort to ensure a continued home for local news on Facebook by migrating it and the Today In audience to Facebook News. This shift presented an opportunity to make good on a longstanding desire from users around local news: the ability to follow happenings from multiple locations in one place.
Based on user research, the team designed a system for multi-location local news that prioritized one primary location. I owned all UI content and terminology for the new experience, including explainers for how news from primary and secondary locations would show up across Facebook News.
As a final step to integrating local into Facebook News, a dedicated subsurface for all local news was created with entry points from top level navigation and a local-specific unit midway down the core surface.